Uniqlo and Lemaire
have come together to offer timeless elegance to everyday essentials that are made of the most carefully selected materials.
Atelier Dyakova worked closely with Lemaire
on the art direction of the global campaign. Creating the identity, hang tags, labels, look-book, as well as in-store marketing tools, and press materials. We consulted Uniqlo and Lemaire on the website detailing and typographic approach.
Campaign photographed by Alasdair McLellan.
is a french apparel brand led by Christophe Lemaire and Sarah-linh Tran.
The brand presents collections designed for everyday life with attentive details influenced by the cosmopolitan Parisian streets of yesterday and today.
Projects we are currently working on include:
Uniqlo and Lemaire campaign, S / S 16
Publication for Hauser & Wirth
Hotel brand Identity
Publication for Aperture, NY
Publication for Gagosian Gallery
Sketches and rejected proposals for a Parisian fashion brand Balou Jimigan.
The only accepted element was the logo mark (see below).