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ArchizoomInfo

Archizoom

Archizoom

Identity

Archizoom is a cultural platform for exhibitions, conferences and debates on architecture. Located on the EPFL campus in Lausanne and named after the 1970s radical group Archizoom Associati, the gallery reflects that design is inseparable from research and political engagement. As Andrea Branzi, a founding member, stated, architecture is not just about constructing buildings; it’s about self-expression, communication, and the creation of one’s cultural space, reflecting the right of individuals to shape their environment.

Our team created an expressive, flexible brand identity that epitomises the gallery’s critical spirit. Archizoom Associati’s curious and rebellious stance provided the direction for our proposal. The group’s unorthodox plans for No-Stop City (1969) were created using a typewriter, which presented a starting point for the identity. Using concrete poetry, we developed a visual system combining the gallery’s two central themes: theory and architecture. Words act as immaterial particles of ideas and create shapes and patterns. 

The identity forms a continuously evolving language mirroring the cultural platform’s energetic voice. An extensive typographic family accommodates a wide range of activities. The system’s lightness, mischief and versatility honour the legacy of Archizoom.

In addition to redesigning the gallery’s identity, we also worked on exhibition campaigns, including Sometimes Doing Nothing Leads to Something, Database, Network, Interface, Do Not Carry Your Flag Too Low and Sympoïétique.

Photography credits: Johanna Bucher, Valentin Jeck

2021