Bronze Age
c. 3500 BC – AD 2017

Hauser & Wirth — Exhibition
Exhibition graphics for BRONZE AGE c. 3500 BC – AD 2017 Hauser & Wirth Frieze London 2017
Exhibition graphics for BRONZE AGE c. 3500 BC – AD 2017 Hauser & Wirth Frieze London 2017

Hauser & Wirth’s booth at Frieze 2017, inspired by the Bronze Age, was presented as a fictional regional museum, blending ancient artefacts
with contemporary artworks to explore the enduring allure of the material.

BRONZE AGE c. 3500 BC – AD 2017 Hauser & Wirth Frieze 2017,
BRONZE AGE c. 3500 BC – AD 2017 Hauser & Wirth Frieze 2017,
BRONZE AGE c. 3500 BC – AD 2017 Hauser & Wirth Frieze 2017, DO NOT TOUCH sign
BRONZE AGE c. 3500 BC – AD 2017 Hauser & Wirth Frieze 2017, DO NOT TOUCH sign

Bronze Age c. 3500 BC – AD 2017

Bronze Age c. 3500 BC – AD 2017

Exhibition

For Frieze London 2017, Hauser & Wirth recreated a fictional Bronze Age presentation from a forgotten museum. Atelier Dyakova was commissioned to design the graphic identity for the exhibition, which translated into spacial signage, captioning and merchandise. Given the mischievous nature of the curatorial idea, the design is intentionally naive and crude.

Realised in collaboration with Mary Beard, Professor of Classics at the University of Cambridge, ‘Bronze Age c. 3500 BC – AD 2017’, focuses solely on works made of bronze. These include artefacts on loan from international museums and private collections nationwide, sculptures by artists including Louise Bourgeois, Henry Moore and Fausto Melotti, and miscellaneous bronze objects purchased from eBay, masquerading as archaeological finds. Moving away from the traditional white walls of an art fair, this presentation challenged expectations and highlights the power of display.

In ‘Bronze Age c. 3500 BC – AD 2017’, the art fair visitor is invited to enter the overlooked corner of a museum. Passing by an invigilator’s desk, the viewer encounters mismatched vitrines, assembled piecemeal seemingly over decades. These host a plethora of bronze objects: painting sticks cast in bronze for this very presentation (Phyllida Barlow), tarnished sink-stoppers (Marcel Duchamp), ancient spear heads from ebay, a bronze head dug up on the bank of River Brue (Bruton Museum, Somerset) and a butt-plug toting Santa Claus (Paul McCarthy).

Images © Alex Delfanne
Text and images courtesy of Hauser & Wirth

2017