Gerbase.
IdentityWebsite
Sustainable fashion brand Gerbase. commissioned us to create a distinct visual identity. Collaborating closely with Paula Gerbase, we developed a solid conceptual foundation and a series of tools to enable Gerbase. team to take ownership of the brand’s visual voice and evolve it organically.
Paula was fond of the brand’s logo, which Peter Saville had designed based on her signature. We retained it and focused on the typographical language, the colour palette and the use of space to affirm the brand’s identity.
We were inspired by the dot at the end of Paula’s signature and turned it into visual punctuation that can be used as a shorthand for the brand. The dot embodies stability, strength, and honesty. In grammar, the full stop is used to separate sentences, effectively dividing the end of a clause and the start of the next. Gerbase. stands in a similarly pivotal position: it begins where others end.
We conceived a series of brand pillars that relate every design decision to the brand’s core values. The visual toolbox we built from the centre outwards provided the impetus necessary for a flexible and recognisable visual universe to unfurl.
Credits
All images courtesy Gerbase.
Photography and styling: Paula Gerbase, Jody Rogac and Agata Belcen, Hugo Mapelli and Lune Kuipers, Norman Wilcox-Geissen and Maja Larsson, Paul Phung and Lune Kuipers, Laura Jane Coulson, Alice Neale and Agata Belcen
