Hauser & Wirth
Publishers

Identity
HWP, identity, Bookshop, zurich
HWP, identity, Bookshop, zurich
Hauser & Wirth Publishers, brand identity, logo
Hauser & Wirth Publishers, brand identity
Hauser & Wirth Publishers, brand identity
HWP, brand identity, store
Hauser & Wirth Publishers, books, art, direction
Hauser & Wirth Publishers, books, art, direction
Hauser & Wirth Publisher, store, Zurich
Hauser & Wirth Publisher, store, Zurich
HWP, brand identity, logo, window, Bookshop, zurich
HWP, brand identity, logo, window, Bookshop, zurich
Hauser & Wirth Publishers, identity, book, logo
Hauser & Wirth Publishers, identity, book, logo
Hauser & Wirth Publishers, identity, book, logo
HWP, photography art direction, books
HWP, photography art direction, books
HWP, photography art direction, books
HWP, photography art direction, books
Hauser & Wirth Publishers, identity, stationery, bookmark
Hauser & Wirth Publishers, identity, stationery, bookmark
Hauser & Wirth Publishers, identity, stationery, bookmark
Photography art direction
Hauser & Wirth Publishers on Rämistrasse 5, Zurich
Photography art direction

Hauser & Wirth Publishers

Hauser & Wirth Publishers

Identity

Hauser & Wirth has been publishing books since the gallery’s founding. Its publications are unique, object-like books encouraging an understanding and appreciation of modern and contemporary art. The gallery initially published its books through partnerships with existing houses, but it soon created its independent imprint, Hauser & Wirth Publishers.

We developed Hauser & Wirth Publisher’s identity as a lightweight, flexible system that would still allow each publication to keep a strong individual identity. The logo is built on a vertical and diagonal grid, offering a rational underlying structure enabling it to work well on scales ranging from the spine of a book to signage on the gallery’s bookshop. We also art-directed a series of still lives to display the gallery’s publications on their website and designed a series of large bookmarks for use in the shops and as a giveaway. Watch a film about the Hauser & Wirth Publishers.

Book photography: Ed Park
Bookshop photography: Sim Canetty-Clarke
Related Projects: Hauser & Wirth Packaging

2018