Photography art direction
Hauser & Wirth Publishers on Rämistrasse 5, Zurich
Photography art direction
Book mark

Hauser & Wirth Publishers

Hauser & Wirth Publishers

Identity

Hauser & Wirth has been publishing books since the gallery’s founding. Its publications are unique, object-like books encouraging an understanding and appreciation of modern and contemporary art. The gallery initially published its books through partnerships with existing houses, but it soon created its independent imprint, Hauser & Wirth Publishers.

We developed Hauser & Wirth Publisher’s identity as a lightweight, flexible system that would still allow each publication to keep a strong individual identity. The logo is built on a vertical and diagonal grid which offers a rational underlying structure enabling it to work well on scales ranging from the spine of a book to signage on the gallery’s bookshop. We also art-directed a series of still lives displaying the gallery’s publications on their website and designed a series of large bookmarks to be used in the shops and as a giveaway. Watch film about the Hauser & Wirth Publishers.

Book photography: Ed Park
Bookshop photography: Sim Canetty-Clarke

2018