Šipulová

Identity
SIPULOVA Identity ATELIER DYAKOVA symbol monogram
SIPULOVA Identity ATELIER DYAKOVA symbol logo type mark
Maison Šipulová Brand Identity designed by Atelier Dyakova, monogram
Maison Šipulová Brand Identity designed by Atelier Dyakova, website design
Maison Šipulová Brand Identity Atelier Dyakova
Word marque
Sound
Monogram
Website

Šipulová

Šipulová

Identity

Šipulová is guided by a philosophy of regenerative fashion — going beyond sustainability to restore and heal the Earth. Their garments are hand-knitted or hand-woven from carefully selected yarns. Some pieces use re-used linen textiles, handwoven in central Slovakia in the early 20th century. These fabrics, still of exceptional quality, are combined with silk yarns from Japan, creating garments with a unique character and deep craftsmanship.

Inspired by picturesque villages surrounded by the Tatra Mountains, the identity reflects this connection to place—quiet, grounded, and tactile. A refined typographic system, a palette drawn from natural fibers and traditional dyeing techniques, and a design language that embraces the richness of handwork. A visual identity shaped by time, craftsmanship, and nature.

We designed entirely bespoke letterforms — each shape carefully drawn to echo the rhythm and beauty of handwoven textiles. The typography carries a quiet elegance, balancing precision with subtle character. Inspired by the vernacular typography of antique Slovakian books, the letterforms reflect a sense of heritage while remaining timeless and refined.

Video: Marko Gerboc
Photography: Jakub Caprnka

2025