Martín Ramirez

Lemaire — Identity
Martín Ramirez, Lemaire, scarf, photography
Lemaire, fashion photography
Lemaire, fashion photography
Lemaire, fashion photography
Lemaire, fashion photography
Lemaire, fashion photography
Lemaire, fashion photography
Lemaire, fashion photography
Lemaire, fashion photography
Martín Ramirez, Lemaire, scarf, photography
Martín Ramirez, Lemaire, scarf, photography
Martín Ramirez, Lemaire, photography
Martín Ramirez, Lemaire, photography
LemaireInfo

Martín Ramirez

Martín Ramirez

Identity

Parisian cult fashion brand Lemaire designed a capsule wardrobe based on the figurative and abstract drawings of Mexican folk artist Martín Ramírez (1895–1963). Atelier Dyakova was commissioned to create a stamp for Lemaire’s Martín Ramirez silk foulard.

Consecrated belatedly as one of the greatest self-taught master draftsmen of the 20th century, Martín Ramírez had a tragic destiny marked by the trials of migration, labour exploitation, cultural displacement and forced isolation: his work is a powerful testimony to this. In 1925, leaving his family behind, he entered the United States to work in the mines and the construction of railways. A few years later, subject to mental disorders, he was hospitalised before being sentenced to involuntary confinement for the rest of his life.

The foulard features his drawing Untitled (Madonna) from ca. 1948–63. In order for the branding stamp to feel like part of the artwork, we hand-drawn the seal echoing Ramirez’s writing found in his work ‘Boat and Canal’ to create a signature stamp. Its hand-written quality ties it within the same visual world as the drawing on the foulard.

Model: Polina Hohonova
Images showing garments other than the foulard courtesy of Lemaire

2020