Niccolò
Pasqualetti

IdentityPackagingWebsite

Niccolò Pasqualetti

Niccolò Pasqualetti

IdentityPackagingWebsite

Niccolò Pasqualetti, a finalist for the 2024 LVMH Prize for Young Fashion Designers, is an Italian designer known for his poetic, avant-garde approach to clothing. His androgynous designs merge innovation with an ethereal sensibility. Having refined his skills at prestigious houses like Loewe and The Row, Pasqualetti’s work embodies quiet luxury, challenging conventional forms.

The branding, website, and packaging draw inspiration from the raw authenticity of the Arte Povera art movement and a deep respect for Italian heritage. The design is influenced by the visual language of libraries, classification, and books about nature, blending to create a grounded and timeless aesthetic. We were also inspired by artists like Hans Arp, with voluminous shapes and geometric forms shaping the overall direction.

Contrasting materials, such as raw greyboard and mirror silver foil, reflect the balance between the organic and the refined.

Imagery courtesy Niccolò Pasqualetti and Diane Betties

2024

4o mini