Tove
Tove
Identity
The fashion label TOVE was founded by Camille Perry and Holly Wright in 2019 with the ethos of creating a minimal, refined wardrobe for the modern woman. Perry and Wright create collections with a timeless quality that ensures longevity, with a focus on craftsmanship and high-quality fabric.
TOVE’s silhouettes are architectural. They evoke a timeless, strong feminine ideal, and we wanted its identity to evoke these notions as well as handwork and craftsmanship. Some of the clothes reminded us of those draped on Greek statues — we developed custom letterforms evoking the chiselled lettering and strong profiles of classical statuary. The result is a word mark which is both elegant and assertive, with a timeless but contemporary feel.
2021
