Tove

IdentityTypeface
Tove, fashion photography
Tove, fashion photography
Tove, brand identity, logo
Tove, brand identity, logo
Tove, brand identity, clothing tag
Tove, brand identity, clothing tag
Tove, brand identity, clothing tag
Tove, brand identity, clothing tag
brand identity, stationery
brand identity, stationery
Tove, brand identity, clothing tag
Tove, brand identity, clothing tag
brand identity, lookbook
brand identity, lookbook
ToveInfo

Tove

Tove

IdentityTypeface

The fashion label TOVE was founded by Camille Perry and Holly Wright in 2019 with the ethos of creating a minimal, refined wardrobe for the modern woman. Perry and Wright create collections with a timeless quality that ensures longevity, with a focus on craftsmanship and high-quality fabric.

TOVE’s silhouettes are architectural. They evoke a timeless, strong feminine ideal, and we wanted its identity to evoke these notions as well as handwork and craftsmanship. Some of the garments reminded us of those draped on Greek statues — we developed custom letterforms evoking the chiselled lettering and strong profiles of classical statuary. The result is a word mark which is both elegant and assertive, with a timeless but contemporary feel.

2021